2024 Agenda


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09:00 - 09:05

Welcome from Third Sector

09:05 - 09:45

Opening Fireside: A year in review - What is the current state of the sector?

The third sector sits down with Charity leaders to have an honest discussion on the state of the sector, what has changed since our fundraising conference last year and the key issues you need to look out for going forward. Talking points include: 

  • Understanding the Impact of the cost of living crisis on charities, financiers and donors
  • What are the key trends we will see going forward and what changes can we expect in donor behaviour?

Moderator:
Emily Burt, Editor, Third Sector Comment end  

Stream A: Fundraising & Finance

Fundraising & Finance

Stream B: Leadership & Innovation

Leadership & Innovation

09:50

09:50 - 10:30

Panel Discussion/ Fireside: How small and medium-sized charities can leverage limited resources to navigate the cost-of-living crisis

Fundraising & Finance

  • Challenges of the cost-of-living crisis for small organisations, what makes them more resilient and able to navigate those challenges?

  • How do you make space to innovate while keeping the lights on?


Moderator:
Andy Ricketts, News Editor, Third Sector

09:50 - 10:30

Panel Discussion: Leading Inclusive organisations

Leadership & Innovation

Third sector talks to industry leaders in leading inclusive organisations 

Talking points

  • How can charities foster and drive genuine inclusion within their organisations? 

  • How can leaders prevent equity falling down the agenda during times of great challenge? 

  • What is the value of championing lived experience as a key pillar of your organisation?

  • What does it take to make equity and inclusion a fundamental part of your organisation's strategy and not just lip service? 

Moderator:
Emily Burt, Editor, Third Sector Comment end  

Morning Refreshments and Networking Break

10:30 - 11:00

11:00 - 11:25

Presentation: Building and maintaining meaningful corporate partnerships with Q&A

Fundraising & Finance

This session explores what corporates look for from a charity partner and aims to help with understanding the corporate decision-making process. It will dive into: 

  • Creating a superstar corporate sponsor prospectus
  • Understanding different types of charity-corporate partnerships 
  • Getting the contracting and onboarding process right


11:00 - 11:25

Presentation: Using celebrities and VIPs to support your charity while minimising reputational risk.

Leadership & Innovation

Charities know that celebrities can help amplify their messaging and attract supporters. But how does a charity navigate the world of celebrity to ensure the best results whilst also protecting themselves from potential reputational harm?


This session covers the following: 

  • How do you attract celebrities to your cause? 

  • Should celebrities be paid to support a cause?

  • What happens when your celebrity supporter hits the headlines for the wrong reasons?

11:25 - 11:50

Presentation: A brighter future? How individual giving is on the rise.

Fundraising & Finance

Join Enthuse and Macmillan as they dive into insights from the upcoming Donor Pulse Summer publication and discuss what this means for the world of Individual Giving.

11:25 - 11:50

Presentation: Keeping up and standing out - digital innovation for richer supporter experiences.

Leadership & Innovation

Don’t get distracted by shiny new tools that eat up time but never seem to move you forward. Create richer supporter experiences for your charity to strengthen relationships year on year, by embedding digital innovation in ways that work for your context. Join More Onion to explore practical approaches to complex challenges.

11:50 - 12:15

Presentation: Evolution of Responsible Investment and finding the right approach for your charity

Fundraising & Finance

This session discusses how the Responsible Investment marketplace has progressed in recent years, what pitfalls to watch out for and what opportunities can be seized within your charitable investment portfolios.

11:50 - 12:15

Case Study: #GetOnARoll - Bowel Cancer UK, partnerships and creative campaigning.

Leadership & Innovation

Bowel Cancer UK presents how as a smaller charity they launched their award-winning #GetOnARoll campaign which led to their exciting partnership with Andrex 


Networking Lunch

12:15 - 13:15

Engaging Networks Roundtable

Analysis into Action: Using AI tools to transform your fundraising.

Join Accessible Intelligence, Forward action and Engaging Networks to share real world results, experiences and examples of good causes using AI tools to engage more people and raise more money

13:15 - 13:35

Charity Spotlight: Big Give

Fundraising & Finance

What are corporations looking for in a charity partner? Big Give bring an exciting new take on match funding campaigns. 

13:15 - 13:35

Charity Spotlight: A Journey of Recovery - Go Beyond

Leadership & Innovation

Taking over in 2021 after the charity had been dealt a massive blow by the pandemic, the CEO of Go Beyond, a small charity that offers residential breaks to children facing some of the toughest challenges, discusses turning things around from having little delivery and being on the brink of collapse, to making 2023, the most successful year in the 30+ year history of the charity.

This session includes a presentation, before being opened up to questions from Third Sector and the audience.

13:35 - 14:00

Presentation: Cashing in with Creativity - 1 year on: How Shelter and Don’t Panic Keep Innovating, During Tough Times

Fundraising & Finance

Hear the inside story of how Shelter revolutionised its fundraising strategy and reaped the rewards. Replacing a well-executed but stagnating direct response model with a bold Brand Response model with emotive TV advertising at its heart. Claire and Jane will set the scene by recapping on how they delivered target-smashing campaigns in 2021 and 2022 on lower media budgets than major competitors. Then focus on how in 2023 they built on this success, earning press and PR and attracting Corporate Partners and are using key insights to inform the 2024 campaign.

13:35 - 14:00

Presentation: Get your social media to snap this general election

Leadership & Innovation

With a general election mere weeks away, find out how to make your social media cut through the digital noise!

14:00 - 14:35

Panel Discussion: How Does the Funder - Charity relationship need to evolve in challenging times?

Fundraising & Finance

With charities and funders under more pressure than ever, and reports of funders having to close funding applications within 48 hours due to the vast number of applicants, Third Sector has an honest discussion on how we can work together to improve things 

Talking points: 

  • Address the pressures and key issues Charities and Funders are under due to the cost of living crisis. 
  • How funders can streamline their application process? 
  • How can applicants streamline their applications? 
  • Is there a need for unrestricted funding, and what challenges would this bring?

Moderator:
Emily Harle, Senior Reporter, Third Sector

14:00 - 14:35

Panel Discussion: How to launch your AI journey with confidence

Leadership & Innovation

Third Sector hears from charities that are successfully using AI to further their missions, and shares tips and tricks for organisations that are interested in harnessing these new technologies. 

  • Hear case studies from charities putting AI to practical use 

  • Explore the challenges that using new technology can present and how to avoid them

  • Draw on best practice advice for creating clear and flexible guidance around the use of AI


Moderator:
Dami Adewale, Reporter, Third Sector

14:35 - 15:00

Afternoon Refreshments and Networking Break

15:00 - 15:25

Presentation: Leading and learning through transformation

In 2023 Macmillan Cancer Support launched an open strategy process to adapt to the changing world around us and shape its future with the people and communities it aims to serve. With the new strategy about to launch, in this session, Kate Stevens, Macmillan’s Director of Strategy, reflects on Macmillan’s approach to organisational transformation and shares lessons learned along the way.

15:25 - 16:05

Third Sector presents: The End of Charity retrospective

16:05 - 16:10

Chairs closing remarks

16:10 - 17:30

Networking Drinks