2025 Agenda - Day Two


Registration and Refreshments

09:00 - 09:30

09:30 - 09:35

Main stage: Welcome from Third Sector and Housekeeping announcements

09:35 - 09:55

Keynote: more information coming soon

In this opening session, we recap the past year and you can hear from a charity leader about the state of where the sector is now, and learn the key trends you need to be aware of ahead of us splitting into stages for the day.

09:55 - 10:05

Morning break

10:05 - 10:25

Opening keynote: corporate partnerships.

Partnerships

More session info to follow!

10:05 - 10:25

Opening keynote: Check back later for more session info!

Finance & Fundraising

More session info to follow!

10:05 - 10:25

Case study: Check back later for more session info!

Charities showcase

More session info to follow!

10:25 - 10:45

RSPCA & Smart Energy GB - Building a strategic partnership to support pet owners during the cost of living crisis

Partnerships

The cost of living crisis has been one of the biggest challenges for animal welfare for decades. Worryingly, the RSPCA's 2024 Animal Kindness Index found almost eight in ten pet owners (78%) felt that pet ownership had become more expensive over the last year. In this tough financial climate, pet owners are having to make heartbreaking choices and the RSPCA has really felt the impact too - with more animals coming into our care, rehoming rates having slowed in recent years; and more reports of animals being abandoned as costs spiral.



The RSPCA has been doing everything we can to keep pets in loving homes - and that's why we're so pleased to have partnered with Smart Energy GB to support our work in food banks. Find out how this innovative partnership has delivered real impact for pet owners in crisis.


Talking points:

  • Thinking outside the box - so what does animal welfare have to do with smart meters anyway?
  • Help where it’s needed - reaching low-income and digitally excluded audiences in a way they trust.
  • Key learnings - heroes, hiccups and horizon.

Speaker: 

  • Ellen Camillin, Senior Corporate Development Manager, RSPCA
  • Gem Desouza, Corporate Partnerships Manager, RSPCA

10:25 - 10:45

Presentation: A no-nonsense insight into the world of charity finance.

Finance & Fundraising

The session will introduce you to budgeting, cash flow, forecasting, risk and reserves, and is designed to break down barriers to understanding financial terminology, financial management tools and data.


Talking points

  • Building blocks of financial management
  • Risky business
  • Rainy day reserves

Speaker: Caron Bradshaw OBE, CEO, Charity Finance Group

10:25 - 10:45

Case study: Check back later for more session info!

Charities showcase

More session info to follow soon! 

10:45 - 11:15

Networking break

11:15 - 11:35

Presentation: Creating value through strategic alliances

Partnerships

Talking points: 

  • Overview of how the process works
  • Weighing up when to take a financial vs a services partnership
  • Winning the pitch 
  • Onboarding and relationship process 
  • How to build a working corporate relationship
  • Partnership retention
  • Extending that relationship 

Speaker: Daniel Valentine, Head of Communications at The Chartered Governance Institute

11:15 - 11:35

Case study: Save the Children, Project Evolution – Recovery leading to growth

Finance & Fundraising

We don’t need to rehash the turmoil we all went through during Covid – this is about what happened next


What changes we quickly implement


Talking Points

  • Early results
  • Where are we now?
  • Where do we want to get to?
  • Reflections

Speaker:


  • Helen Slee, Supporter Led Fundraising Lead,  Save the Children UK
  • Lisa Aubrey, Director of Community Fundraising & Engagement, Save the Children

11:15 - 11:35

Case study: The rebrand.

Charities showcase

Cats Protection showcases the details of the process behind their successful rebrand, which launched nearly 2 years ago and how this has brought people together and had a positive impact on cats. 


Talking points:

  • Assessing whether you need a rebrand
  • Process - What makes an effective rebrand
  • Brand Health metrics 
  • The impact this has had internally, on recruitment and importantly on cats. 

Speaker: Nicola Shepherd, Head of Brand and Marketing, Cats Protection

11:35 - 12:00

Session pending

Partnerships

More information coming soon.

12:35 - 12:00

Session pending

Finance & Fundraising

More information coming soon.

11:35 - 12:00

Session pending

Charities showcase

More information coming soon.

12:00 - 12:25

Case study: Football Should Be Unforgettable: Building a Strategic Charity Partnership with The FA

Partnerships

Over the past 4 years, this partnership has been transformative for Alzheimer’s Society, increasing brand awareness, signposting more people than ever to dementia information, and raising over £1million for research and support services. Find out more about how these organisations collaborated to create a partnership with real impact.

Talking points:

  • Building a partnership with impact – how we build campaigns that appeal to fans and show tangible impact for people affected by dementia.
  • Involving England players to help build awareness of symptoms of dementia.
  • Keeping fans part of the game for as long as possible – announcing Wembley Stadium as the first dementia-friendly national stadium, and creating a community café at the stadium for residents affected by dementia from underserved communities.

Speaker: Sarah Greenwood, Corporate Account Manager, Alzheimer's Society

12:00 - 12:25

Case study: Doubling income in a time of declining donations

Finance & Fundraising

Join Islamic Relief UK, who discuss how they have been able to double their worldwide income over the past  2 -3 years, at a time when the sector has seen donations decline. This will be a case study presentation of their achievements, followed by a Q&A session. 

Talking points: 

  • Context 
  • Overview of methods 
  • Tips and tricks on how you can implement these strategies in your charity 
  • Conclusion and looking to the future 

Speaker: Zia Salik, Director of Fundraising, Islamic Relief UK

12:00 - 12:25

Case study: Joint working models - HoardingUK

Charities showcase

Legislative and policy frameworks expect that, as statutory and third sector organisations, we will work effectively together. 

We know that this would make our processes more person-centred, cost-effectively, and time managed.  

Yet, due to having less and needing to do more, we may continue to behave reactively – instead of intentionally.  

The discussion will present the Gloucester Hoarding Initiative’s innovative joint working model.

Speaker: Megan Karnes, Founder/Chair, Hoarding UK 



12:25 - 13:25

Lunch break

13:25 - 13:45

Session pending

Partnerships

More information coming soon.

13:25 - 13:45

Session pending

Finance & Fundraising

More information coming soon.

13:25 - 13:45

Session pending

Charities showcase

More information coming soon.

13:45 - 14:25

Panel discussion: Partnerships

Partnerships

More information coming soon.

13:45 - 14:25

Panel: Fundraising strategies - What you need to know for 2026.

Finance & Fundraising

Having heard case studies and stories of success at navigating the cost of living crisis and post-COVID recovery, our panellists discuss strategies for fundraising going into 2026, what they foresee affecting the sector and tangible takeaways you can implement going forward 

How do you this on a limited budget 

Speakers: TBA 

Moderator: Third Sector Editorial Team TBC


13:45 - 14:05

Case study: Voices of the exploited campaign.

Charities showcase

Join Link To Change CEO Hayley Brown, who discusses the processes of how to make your own campaign in-house. 

Talking points:

  • How in-house campaigns are done in comparison to the larger charities 
  • How you can make your own materials 
  • How to measure the success and impact of your campaign.

Speaker: Hayley Brown, CEO, Link to Change


14:05 - 14:25

Case study: Session pending

Charities showcase

More information coming soon.

14:25 - 15:00

Afternoon break

15:00 - 15:25

Keynote: British Heart Foundation

This keynote is reserved for the British Heart Foundation, please come back later for more information!

Speaker: Dr Charmaine Griffith, Chief Executive, BHF 

15:25 - 15:55

Keynote & In conversion: Session pending

Hear from a leading charity on how they have continued to navigate the issues faced by our sector and championed resilience. 


More session info to follow!

15:55 - 16:00

Chairs closing comments

The Third Sector Editorial Team

Close of Day 2