In this opening session, we recap the past year and you can hear from a charity leader about the state of where the sector is now, and learn the key trends you need to be aware of ahead of us splitting into stages for the day.

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With the world of talent continuing to grow, this session will discuss how you can start using celebrity today to boost impact, and fundraising and elevate your charity's standing.

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Speaker: Islamic Relief UK

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Over the past 4 years, this partnership has been transformative for Alzheimer’s Society, increasing brand awareness, signposting more people than ever to dementia information, and raising over £1million for research and support services. Find out more about how these organisations collaborated to create a partnership with real impact.

Talking points:

• Building a partnership with impact – how we build campaigns that appeal to fans and show tangible impact for people affected by dementia.
• Involving England players to help build awareness of symptoms of dementia.
• Keeping fans part of the game for as long as possible – announcing Wembley Stadium as the first dementia-friendly national stadium, and creating a community café at the stadium for residents affected by dementia from underserved communities.

Speaker: Sarah Greenwood, Corporate Account Manager, Alzheimer's Society

Learn how Save the Children has been able to innovate with their fundraising and grow this since the COVID-19 outbreak. 

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In this session, you will hear how to:

• Effectively rebrand - what steps do you need to do to rebrand

• What costs does this entail 

• Assess whether you need a rebrand

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Hear from a leading charity on how they have continued to navigate the issues faced by our sector and championed resilience. 

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