26TH MAY, 2022


09:30
Chair’s opening remarks

09:35
Opening keynote presentation: Navigating our new reality – reflections on the past few years and equipping your charity for an uncertain future

Understanding the landscape: with increased competition for funding opportunities, find out what...

  • Understanding the landscape: with increased competition for funding opportunities, find out what you can do to stand out
  • Accepting the difficulty in making long-term fundraising plans, and find power in focusing on what you can achieve short-term
  • How putting a spotlight on strong leadership and clear communication will help you and your organisation feel unified

David Reeves, Head of Business Intelligence and IT, Starlight and Chair of the Supporter Experience Group (CIOF)

10:05
Panel discussion: Utilising the digital space to grow your fundraising portfolio

Where to start when you’re new to digital fundraising What are the...

  • Where to start when you’re new to digital fundraising 
  • What are the best platforms to fundraise on, and how can you decide which method best suits your organisation?
  • Maximising donations through your own website: the value in making donating easy


Callum Cornwell, Marketing and Social Media Officer, Beyond Reflections

Lis Rising, Senior Digital Fundraiser, NSPCC

Bea Khan, Senior Digital Fundraising Executive, Barnardo’s

10:45
Genuine accessibility and inclusion in fundraising: the value of co-production

Designing cause-aligned fundraising products that do more than raise fundsThe value of...

  • Designing cause-aligned fundraising products that do more than raise funds
  • The value of co-production and working with your audience
  • Why including disabled supporters is vital for all charities


Alison Cowan, Director of Fundraising & Engagement, Scope

Molly White, Public Fundraising Lead, Scope

11:15
Blended digital fundraising: How to increase fundraising revenue and brand recognition

What is blended digital fundraising, and how does it increase revenue and...

  • What is blended digital fundraising, and how does it increase revenue and brand recognition?
  • Exploring an example of blended fundraising
  • Quick win strategies to implement blended fundraising

Nathan Pinkney, CEO, People’s Fundraising

11:40
Relationship management: how to gain and maintain high-value partnerships

High-profile relationships and how they can help grow your fundraisingWorking with other...


  • High-profile relationships and how they can help grow your fundraising
  • Working with other charities: finding the balance between collaboration and competition to support one another’s core aims
  • Managing donor profiles and how you should be utilising your network in order to expand it

Sarah Medcalf, Deputy Head, Newcastle United Foundation

12:00

Virtual networking lunch

13:00
The End of Charity (and How to Survive): Podcast discussion session

Third Sector is launching a new podcast series, and we want to...


Third Sector is launching a new podcast series, and we want to hear from you.


The End of Charity (and How to Survive) will explore how the landscape for doing good has shifted dramatically in recent years, and whether charities need to evolve for the future.


The series will look at attempts to move away from the Victorian origins of charity, the uncomfortable power dynamics that still exist in the sector and how online giving platforms, the rise of socially-conscious businesses and shifting supporter demographics could require a radical shake-up of the charity model.


Join Third Sector Podcast co-host Rebecca Cooney to learn more about the project – and to share your own ideas. We’re eager to find out what issues you think should be covered by this series, and to hear your examples of charities finding innovative ways to do good in the world.



Rebecca Cooney, Senior Analysis and Features Writer, Third Sector magazine

13:30
Collaborating with other charities – building a base together

How aligning with another charity can help you both grow your fundraising...


  • How aligning with another charity can help you both grow your fundraising efforts 
  • Overcoming barriers when working with another organisation
  • Gain an insight into a collaborative campaign that worked and why

Michael Thelwall, Head of Fundraising, The Mix

Freddie Hellens, Connect Account Manager, The Mix

Caroline Westeley, Acting Director of Income, Mental Health Innovations

14:05
Crisis management around digital complaints – how taking a risk can pay off

Empowering your team: the value in having a team that understands your...


  • Empowering your team: the value in having a team that understands your organisation’s risk tolerance and can quickly seize opportunities
  • Why understanding your audience is crucial before taking risks or being unconventional with your communications
  • It’s all a learning curve: why you should embed a culture of rewarding your employees’ failures
Keith Wilson, Director of Marketing & Communications, HIOWAA

14:30
Fireside chat: Going back to grassroots: building up individual giving with the local community

Looking after the pennies: the underestimated benefit of individual giving within your...

  • Looking after the pennies: the underestimated benefit of individual giving within your overall fundraising strategy
  • Building an effective membership scheme and how to truly engage with your long-term, and new, donors
  • Thanking and stewardship: are you doing it right?
Sarah Shooter, Head of Development, Theatre Royal Wakefield

Ama Ofari-Darko, Fundraising Manager, Royal Opera House

15:05
Creating a fundraising strategy from scratch: a whistle-stop tour for small charity fundraisers

Where to start with setting the direction when there is no fundraising...


  • Where to start with setting the direction when there is no fundraising strategy already in place
  • Managing expectations: the importance of being realistic but still ambitious
  • Planning for the future: the power of income diversification
Amy Crichton, Development Manager, Skylarks Charity

15:30
Panel discussion: The benefit in thinking differently about the charity sector

How to avoid getting stuck using traditional methods and ensure you’re making...


  • How to avoid getting stuck using traditional methods and ensure you’re making the most of your impact in the present
  • Why you need to differentiate between doing what will produce tangible results, rather than what feels right


James Byron, Director of Marketing & Engagement, Dorothy House Hospice Care

Emily Clayton, Assistant Director – Planning and Improvement, Shelter

Maddy Maloney, Head of Fundraising, Female Frontiers

16:05
Case study session: Inspiring the possible – engaging your communities in unexpected ways

Evolving your everyday practises: how the pandemic provided an opportunity to take...


  • Evolving your everyday practises: how the pandemic provided an opportunity to take stock and inspire new and better ways of doing things 
  • Understanding that the way you’ve always done things isn’t necessarily the best way: how Battersea built their Fostering and Communities programme 
  • Utilising your ability to engage in short-term thinking and medium-to-long term planning, and why you should be willing to change your plan every single day


Charlotte Fielder
, Head of Volunteering, Fostering and Communities, Battersea Dogs & Cats Home

16:25
Chair’s closing comments

16:30
End of conference